Stop collecting tips. Get a plan.
Swing Direction is remote golf coaching built by a founder who went from a 20 handicap to sub-5, and delivered by a PGA teaching pro and former Division I coach. One plan for your whole game, a coach every week, and a target handicap to measure it against.
Everyone is a guru. Nobody gives you a plan.
A local pro who sees you for 45 minutes a month. A feed full of conflicting tips. An app where a coach comments on your video and the plan is up to you. None of them answer the question that matters: what should I be working on this week, and is it moving my handicap?
A lesson is not a plan
One swing thought every few weeks, no connection to the last one, and nothing to do in between.
Tips do not compound
Every video is a fix for someone else's swing. Stacking them makes most golfers worse, not better.
Feedback without a target drifts
Video review tells you what is wrong. It does not tell you what to fix first, or what to leave alone.
We coach the whole game, then measure it
Jordan built this the way a founder builds anything: find where the strokes are leaking, fix the biggest leak first, measure, repeat. Matt makes sure every fix is technically right for your swing and your body. The plan covers five areas and goes after whatever is actually costing you shots.
The one or two swing changes that matter for your pattern, and nothing else.
Wedges, chipping and putting, where most handicaps are actually won.
Targets, club selection and the decisions that cost you shots without touching your swing.
Mobility, strength and clubhead speed, built around your body and your schedule.
Routine, expectations and how to play when it is not going well.
A founder who solved it. A pro who does this for a living.
Jordan Saunders
Jordan went from a 20 handicap to sub-5 while building a software company and raising two kids, and never found a coach who would give him the whole picture. So he built the plan himself: improvement as a system, with inputs, feedback loops and a target. That system is what Swing Direction coaches. Jordan designs the program and sits in on every assessment and checkpoint.
Matt Luther
Matt is a PGA teaching professional, TPI certified, and a former Division I college golf coach with more than a decade developing players, from juniors chasing college golf to adults chasing scratch. He combines biomechanics and launch monitor data with practical, on-course application. Matt writes every plan, reviews every swing, and runs our in-person short game clinics.
Three ways to work with us
Coaching is the core. The speed program and the clinics are built on the same system and feed into it.
Swing Direction Coaching
Twelve weeks, fully remote. An assessment, a written plan for your whole game, weekly video review from Matt, a call every other week, and both of us on messaging in between.
Winter Speed Program
Sixteen weeks, November 30 to March 21. An individualized speed and strength plan built from your baseline test, weekly check-ins with Matt, and a retest every four weeks. Start with the free guide.
Short Game Clinics
Four hours on putting and wedges with Matt in the Pittsburgh area, in groups of four. Dates go to the email list first.
Your next handicap has a plan
Five founding spots open for the 12-week program starting this winter. Apply and we will set up a short fit call within two business days.