A plan to get you from where you are to the handicap you want
Twelve weeks of remote coaching built on the system Jordan used to go from a 20 to sub-5, delivered week to week by a PGA teaching pro. Not swing tips. A plan, a coach, and someone checking that it is working.
Everyone is a guru. Nobody gives you a plan.
If you want to get better at golf, the options are a local pro who sees you for 45 minutes a month, a feed full of conflicting tips, or an app where a coach comments on your video and the plan is up to you. None of them answer the question that matters: what should I be working on this week, and is it moving my handicap?
A lesson is not a plan
One swing thought every few weeks, no connection to the last one, and nothing to do in between.
Tips do not compound
Every video is a fix for someone else's swing. Stacking them makes most golfers worse, not better.
Feedback without a target drifts
Video review tells you what is wrong. It does not tell you what to fix first, or what to leave alone.
A system, not a swing tip
We look at your whole game, not just your swing. The plan goes after whatever is actually costing you shots, and we measure it against a target handicap the whole way.
You send swing video and your scoring history. We get on a call, find where the strokes are leaking, and set a target handicap for the 12 weeks.
Matt writes a 12-week plan for your game: what to work on, in what order, how much, and what to ignore until later.
Weekly video review from Matt, a call every other week, and both of us on messaging in between. You never have to guess what to do next.
We track your scores and stats against the target every four weeks and adjust the plan when the data says to.
What we look at
The one or two swing changes that matter for your pattern, and nothing else.
Wedges, chipping and putting, where most handicaps are actually won.
Targets, club selection and the decisions that cost you shots without touching your swing.
Mobility, strength and clubhead speed, built around your body and your schedule.
Routine, expectations and how to play when it is not going well.
A founder who solved it. A pro who does this for a living.
One of us built the system by living it. The other has coached players at every level for more than a decade. You get both.
Jordan Saunders
Jordan went from a 20 handicap to sub-5 while running a company and raising two kids, and never found a coach who would give him the whole picture. So he built the plan himself, the way a founder would: treat improvement as a system with inputs, feedback loops and a target, and cut everything that does not move the number. That system is the backbone of this program. Jordan sits in on your assessment and your checkpoints and keeps the plan honest.
Matt Luther
Matt is a PGA teaching professional, TPI certified, and a former Division I college golf coach with more than a decade of experience developing players, from juniors chasing college golf to adults chasing scratch. He combines biomechanics and launch monitor data with practical, on-course application. Matt writes your plan, reviews your swing every week, and makes sure what you are working on is technically right for your body and your swing.
Built for golfers who will do the work
This is not for everyone, and we would rather tell you that before you pay. Before anyone joins we do a short fit call, partly to set your baseline and partly to make sure the program is right for you.
You have a handicap and a target, or want to establish both.
You can practice or play three times a week.
You have range, course or simulator access through the winter.
You will film your swing and send it in every week.
You can commit to 12 weeks without a major life conflict.
One price. Twelve weeks. Both of us.
The founding group is five golfers at a price we will not offer again. After this group the program is $2,997.
What is included
An assessment call with Jordan and Matt, and a written baseline of your game
A 12-week plan for your whole game, written by Matt
Weekly swing video review from Matt
A 30-minute call every other week
Messaging access to both of us between calls
Scoring and stat tracking with a checkpoint every four weeks
The option to continue month to month after the program
Nobody pays until after the fit call. If it is a fit, you get a payment link and your intake the same day.
Tell us about your game
Takes two minutes. We read every application and reply within two business days to set up a fit call.
Got it. Thanks for applying. Jordan will read this and email you within two business days to set up a 15 minute fit call. If it is a fit, you will get a payment link and your intake the same day.
Something went wrong on our end. Email jordan@swingdirectiongolf.com and we will sort it out.
Five spots. We will tell you honestly if we do not think it is a fit.
The things people ask first
Is this like Skillest?
Skillest is a marketplace where a coach comments on the videos you upload. This is one plan, one pro, and a founder who has done the climb checking that it is working. The difference is the plan.
Do I need a launch monitor?
No. A phone and a way to film your swing is enough. If you have a radar or launch monitor, we will use the data.
Do I need to be in Pittsburgh?
No. The program is fully remote. Matt also runs in-person short game clinics in the Pittsburgh area for anyone who wants them.
What happens after 12 weeks?
Most golfers keep going month to month at $300. Others take the plan and run it themselves. Either is fine with us.
What if I am a beginner?
If you have played enough rounds to have a handicap, or could establish one in a few weeks, you are ready. If you are brand new to the game, start with lessons and our free Winter Speed Guide and come back in a season.
Five spots. This winter. One plan.
The founding group is capped at five golfers and the price goes up after it. Apply now and we will set up a fit call within two business days.